Ethiopian Business Review

Businesses Utilizing the Platform to Boost Sales 

The 21st century has been characterized by various developments, shifts and changes worldwide. Many of these changes, especially within a marketing context, have been fuelled by the nowadays omnipresent Internet and all the platforms and tools found within. With the growth in number of internet users, and the use of smart phones, promoting products through social media sites, mainly Facebook, is becoming a preferred way for businesses to build relationships with customers in Ethiopia. Yet, this comes at cost as many of the businesses that sells their products via social media networks are trading items under the informal market and beyond the tax system of the country, as EBR’s Tiruneh Assefa writes. 

Sunday, 03 June 2018 14:13
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Companies can use all the five promotion mixes: sales promotion, advertising, personal selling, public relation and direct marketing. In recent years, commercial banks in Ethiopia have been using sales promotions in the form of prize linked saving and remittance lottery programmes to reach out to customers.Although the strategy appears to be effective for some banks, its impact in helping commercial banks unleash their full potential is debatable. EBR’s Samson Berhane reports.

Sunday, 03 June 2018 13:49
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The growing use of drones in Ethiopia

The growing use of drones in cinematography is helping to increase the quality of Ethiopian-made films and music videos. However, the laws that govern the import and usage of drones are vague, with many people not aware of the agency that is responsible for regulating them. Many people have even been forced to return the drones they bring in from foreign countries. This has led to smuggled drones becoming the most available on the market. EBR’s Ashenafi Endale looks into the effects that unclear regulations and strict follow up by security forces have on those who work with drones.

Wednesday, 16 May 2018 12:00
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