Ethiopian Business Review

New Marketing Ideas Take Over Addis

Teaser advertising is a new marketing concept slowly emerging in Ethiopia. Wegagen Bank as well as Habesha and United breweries are among the companies that have used teaser campaigns as a part of their marketing strategies in recent times. Teaser ads can generate curiosity and buzz, which may ultimately have a strong impact on the marketability of a certain product or service. However, some experts argue that the approach is costly because the success of a teaser campaign depends on the number of times teaser ads are presented to the consumer. EBR’s Kiya Ali reports.

Sunday, 16 June 2019 00:00
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Sport betting is becoming popular and expanding at an astonishing rate in Addis Ababa. Despite the fact that it is a new phenomenon in Ethiopia, it is quickly gaining momentum. Motivated by this demand, many companies are starting to invest in the sector, which requires moderate capital. EBR’s Kiya Ali explored the nitty-gritty of sport betting and its growing acceptance in Addis.

Saturday, 15 June 2019 06:00
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Ethiopia has been an agriculture dependent economy for decades. Among the methods to increase the production of the agricultural sector is the use of pesticides to combat insects, pests and other plant diseases. However, Ethiopia is also contending with transboundary pests and diseases, which travel across borders, infecting crops in multiple countries. There is also an issue with pesticides that are no longer able to be used for their original purpose, or other purposes, being stored unsafely, with no proper facilities with which to dispose of them. EBR’s Ashenafi Endale reports.

Wednesday, 15 May 2019 03:00
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