The EBR Code of Journalistic Ethics

EBR believes that its most important asset will be the trust of its readers, online visitors, viewers, and listeners in the credibility of information and insights it provide. Our future depends upon preserving and enhancing this trust. Therefore, we must ensure that:

  1. The integrity of our journalists is of the highest caliber.
  2. We base our writing on accurate information, gathered honestly and presented fairly.
  3. Our journalists' professional conduct is unassailable.
  4. Our journalists' personal conduct, as it reflects on EBR, is beyond reproach.

All members of the EBR editorial staffs must uphold these principles. This means everyone who works on the magazine, the Web site, or in our multimedia operations (including members of the art, production, and systems departments, all Web developers and programmers, and all assistants and clerical workers), be they full-time, part-time, interns, or freelancers, all should adhere the following rules.


Unquestionable integrity will be at the heart of EBR's effort to serve our audiences with the best business journalism in the nation and the world at large. One way we achieve this is by strictly observing an invisible wall that separates our editorial operations from our advertising and other business departments, so as to avoid any chance that one will inappropriately influence the other.

In every medium we prepare and place stories, graphics, and interactive features based solely on their editorial merits. Thus, we treat companies that advertise with us exactly the same as those that don't. We don't favor any company or subject of a story, or discriminate against any -- for any reason whatsoever.

Moreover, editors and editorial imperatives dictate the design of our products. The design must always make clear the distinction between editorial and commercial material. In the spirit of that rule, for example, we do not link, for any reason other than editorial purposes, from within the text of electronic versions of our stories to an advertiser's Web site. Advertisers however, may link stories in our web to their web site.

EBR Journalistic Standards

EBR specializes in interpretive journalism, a journalism that goes beyond the basic facts of an event or topic to provide context, analysis, and possible consequences. This gives us license to go beyond a traditional, just-the-facts approach. At the same time, it puts an extra responsibility on us in the following areas:

. 1 Accuracy

Our interpretations we must start with accurate information, honestly and professionally gathered. Moreover, our interpretation must flow from the facts and be reasonable.

Inaccurate or sloppy reporting of material that appears anywhere under the EBR name violates the spirit of this Code. The responsibility for accuracy lies with everyone who touches the editorial product.

. 2 Honesty

All of our journalists' dealings with sources -- and with other editorial staff -- must be truthful.

As an institution, moreover, EBR will always be an independent voice. We do not support political candidates or political parties. On all matters of politics, economics, and social policy, we try to bring our own judgment based on thorough reporting and reasonable analysis. We do not do stories that are designed to incline to any ideological agenda.

. 3 Fairness

We give the subjects of a story -- people, companies, and institutions -- an opportunity to have their views presented. We include relevant portions of those views -- or report that the subject declines to comment. We also present differing or dissenting opinions, though they may be subordinate to the main thrust of the story.

If someone complains about a story, we will investigate promptly and even-handedly. If we are right, we will stand by the story regardless of who is complaining. If we are wrong, we will say so forthrightly and make whatever amends seem appropriate.

Because we do analytic journalism and commentaries, we do not strive for perfect objectivity. But we must always strive to be fair.

. 4 Attrribution

We use the following ground rules when seeking information from sources:

On the record: 

Journalists are free to use all material from the interview, including information and quotations, and to identify the source. We prefer this approach.

Not for attribution:

Journalists are free to use information and quotations, but they agree not to identify the source. "Not for attribution" is an acceptable method of gathering information, though not the one we prefer. However, journalists have to make clear to their editor the anonymous source. Journalists generally should have more than one source for information that you can't attribute both to double-check its actuality and to guard against being used or misled by a single source.

Off the record: 

Journalist working with EBR agrees not to use information from the source. Or journalist may agree not to use the information unless he/she checks with the source before publication. We ask our journalists to avoid this method unless it's the only way to interview a one-of-a-kind source.

Routine attribution:

"He said" means the journalist got the quote from the source -- in person, at a press conference, or on the phone. "He said in a statement" or "in a report" means the quote came from a written statement or press release, or from a document such as an analyst's report. "He said in an e-mail interview" means exactly that. If the quote comes from another news outlet, the journalist must credit it in the following example: " Girma Biru, Ethiopian Ambassador to the US told the Ethiopian Business Review…….."

Latest News

Ethiopia to Host the 4th International Coffee Conference

Ethiopia to Host the 4th International Coffee Conference

Ethiopia is set to host the 4th International Coffee Conference from March 6 – 8, 2016 in Addis Ababa at the United Nations Conference Center. Previous conferences were held  in England in 2001, Brazil in 2005 and Guatemala in 2010. Read more

Most Popular

  • 1
  • 2
Prev Next

The White-Box of Ethiopian Agriculture

The agricultural sector remains our Achilles heel, nonetheless, we remain convinced that agricultural-based development remains the only source of hope ...

Read more

For Whoever Has, to Him Shall be Given …

As the Ethiopian government seeks to transform the economy into one that’s rooted in manufacturing, the simplicity for local investors to access finance...

Read more


  • 1
  • 2
  • 3
Prev Next

Shooting in the Dark: The Anomalies of Headhunting

The war for ‘heads’ – also known as talent – has been raging for many years and the manner headhunters ‘poach’ people is getting tougher ...

Read more

Understanding Chinese Investment in Ethiopia A Critical Evaluation of the World Bank’s “Chinese FDI in Ethiopia” Survey

The World Bank country office in Ethiopia, apparently in response to the request by the government of Ethiopia, has conducted a survey of...

Read more

Mitigating Growing Income Inequality: What Needs to Be Done

Rising income and wealth inequality in many countries around the world has been a long-term trend for three decades or more. But the atte...

Read more

View Point

  • 1
  • 2
  • 3
Prev Next

Cut Throat: The Vicious Cycle of Price Based Competition in Ethiopian Insurance Industry

For most, it was imprecise how Ethiopian insurers would manage their prices devoid of actuaries. As most insurers know, premium has a more significant impact...

Read more

Delivering Life Insurance: The Untapped Market in Ethiopia

Modern insurance transaction in Ethiopia was started by an Egyptian Bank in 1905. According to Ethiopian Chamber of Commerce there were 19, 33 and 40 insuran...

Read more

Headache When a Key Personnel leaves a Company in the Financial Sector

The financial sector in Ethiopia has undergone considerable changes in recent decades. The dramatic rise of new market players into the sector has vividly al...

Read more